Search Engine Optimization has traditionally been defined as improving a websites rank on the Search Engines.
In recent years the emergence of Web 2.0 has led to significant changes in how a Website / Blog are ranked on the Search Engines. Also it has no longer remained necessary for a website to rank high on Search Engines to get very high Page Views – a Website ranked high on a Social Media like Digg can get very high Page Views.
How to promote a Website using SEO
Content Quality Keywords Themed sites Headings and Subheadings Length of Posts Use of Videos and Photos etc Comments / Collaboration Avoid Duplicate content Links External Links from other Websites/Blogs Links from Blog Networks, Social Bookmarking, Microblogs etc Links from Social Networking sites like Facebook and Twitter Internal Links Cross Links Outbound Links Directories and Forums Other factors include Updates Load Time of Website Use of Technology like Pinging RSS Feeds
Any Website, Blog or even Directories, Forums can be promoted using a combination of these strategies and it is not necessary to use all these strategies.
For Example a site such as YouTube does not have much content in form of articles and is very slow bulky site but still ranks very high as it is updated continuously. Similarly I focus on getting Links from Blog Networks for improving rank of a blog/website.
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